| Type | Tequila |
|---|---|
| Manufacturer | Tequila Cuervo La Rojeña, S.A. de C.V |
| Distributor | Diageo |
| Country of origin | Mexico |
| Introduced | 1900 |
| Alcohol by volume | 40% |
| Proof | 80 |
| Color | gold |
| Website | José Cuervo |
José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña. The José Cuervo Especial brand has the highest sales of any tequila brand in the world.
The majority of José Cuervo tequila is a 51% mixto tequilla, meaning that 51% of its alcohol content is fermented from the sugars of the agave plant. The remainder is fermented from less expensive sugar sources. The Tradicional and Reserva Familia are 100% agave tequilas.
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In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, José María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, José Cuervo Labastida decided to brand the tequila as José Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family.[1][2] who also owns the brand 1800 Tequila, among others.
Juan-Domingo “Dobel” Beckmann son of Don Juan Beckmann is the sixth-generation leader of the company.[3] In May 2011 it was reported that Diageo Plc are in talks to buy Jose Cuervo for more the $2 billion. Diageo has the first option to buy the company because of its international distribution rights to the brand
The Reserva de la Familia was awarded a gold medal at the 2009 San Francisco World Spirits Competition.[4]